The Build Log · Every Friday
Every Friday: what I shipped, and how it went.
I’m building AI for WordPress in public. One short email a week with the tools, the real numbers and the mistakes. The parts that never make it into a 30-second reel.
Free. One email every Friday. Unsubscribe in one click. Privacy policy.
What you get
Everything inside. All free.
Here’s what lands in your inbox when you subscribe.
The Friday Build Log
What I shipped this week, the numbers behind it and what broke. Five minutes to read.
How I price and close WordPress deals
The pricing, proposals and sales calls behind 100+ client projects, broken down issue by issue.
Every new tool, before it goes public
Subscribers try each free tool first, like the pricing calculator and Roast My WordPress Site.
Early access to AI for WordPress
You’re on the early-access list automatically, and you get a say in what I build next.
A direct line to me
Hit reply on any issue. I read every email.
Who’s writing
Hi, I’m Ibrahim. I ship WordPress things fast.
I’ve built 100+ WordPress sites for founders and agencies in the US, UK and Europe. Now I’m building AI tools for WordPress in public, and The Build Log is where I share every win, fail and number along the way.
Proof
What clients say about my work.
“The WordPress partner we wish we had earlier.”
“Ibrahim’s team executes flawlessly.”
“Great at taking initiative… extremely fair on scoping and pricing.”
Fit
Is this for you?
Yes, if you…
- → Build or sell WordPress sites
- → Run, or want to run, a WordPress agency
- → Want to see how AI is really changing WordPress
- → Like seeing the real numbers behind a business
Probably not, if you…
- → Want daily “10 AI tools” lists
- → Are looking for beginner WordPress tutorials
- → Prefer polished highlight reels over real progress
Sample reading
See how I think first.
Three essays on the business side of WordPress.
Building is cheap. Running is the job.
AI made websites cheaper to build. The money moved to whoever keeps them working.
Essay 02Launch day is day one.
Most agencies treat launch as the finish line. It is where the client relationship actually starts.
Essay 03Stop selling websites.
How I went from a $250 first project to selling outcomes instead of websites.
Questions
Before you subscribe.
How often will you email me?
Once a week, every Friday. Never more.
Is it really free?
Yes. If I ever launch something paid, subscribers hear about it first, and you can ignore it.
Will you sell my email?
Never. Your email stays with me, and you can unsubscribe in one click from any issue.
Do I get early access to the AI product?
Yes. Everyone on The Build Log is on the early-access list automatically.
Join
Follow the build from the inside.
Free. Every Friday. The real numbers.
Join now and get this Friday’s issue.